Life-sized figures and scents sprayed from the ceiling

“People let me know when they’re disappointed sometimes, and their issue is almost always that it’s too short or too simple,” he said.

Set up in the IFEMA, an event venue in the suburbs of Madrid, Mundo Pixar consists of a walk through 12 rooms that each recreate the set of a well-known animated film, amongst them Finding Nemo, Toy Story, and Ratatouille. It features life-sized figures of characters, scenic music from each movie, and scents sprayed from the ceilings in accordance with parts of the stories– From above a life-sized figure of Remy the rat, for example, the scent of fresh cooking herbs mists into the room.

Different private venues, museums and government-funded cultural facilities have taken to housing these kinds of attractions for both locals and tourists to enjoy.

El Matadero was once Madrid’s main slaughterhouse. Now turned an artsy hotspot beloved by the city’s youth, it has dedicated a 2,000 square meter event space, the Nave 16, explicitly to hosting these interactive exhibits.

Nave 16 is the largest establishment for digital experiences in Spain, and their exhibits have attracted more than a million people, according to a spokesperson for Madrid Artes Digitales, the company that manages the exhibits. The shows cover a range of topics, including the work of artist Gustav Klimt, the Egyptian pharaoh Tutankamon, and most recently, life in the lost civilization of Pompeii.