From Plato to Pocket-Sized Beauty

The philosophy of aesthetics has a deep historical background that can be traced back to ancient Greece, specifically during the time of Plato and Aristotle.

During this period, philosophers were intrigued by the concept of beauty and its connection to various arts. The term “aesthetics” itself is derived from the ancient Greek word aesthetikos, meaning perceptive, sensitive, or related to sensory perception. Plato referred to beauty as an abstract form, while Aristotle defined beauty as an object. 

Today social media platforms like Instagram and Tumblr focus on the same idea but in a pocket-size, digestible format, in which your decision about beauty sits at your fingertips.

Beneath the surface of trend-chasing lies a deeper exploration of selfhood. Gen Zs are not merely passive consumers of prefabricated aesthetics; they are active artists, unknowingly remixing and reconfiguring trends to tell their own stories.

It’s not simply about looking good; it’s about feeling seen, understood, and connected to a like-minded community that speaks the same language.